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Norlane
Norlane, a northern suburb of Geelong, Victoria, lies on Wadawurrung traditional lands. Established post-World War II for industrial workers, particularly from Ford, it developed a strong working-class community. Today, Norlane is a diverse suburb with about 8,000 residents, including both long-term inhabitants and newcomers from various cultures.
Norlane faces socio-economic disadvantages due to industrial decline, economic shifts, educational barriers, housing issues, health disparities, social stigma, poor infrastructure, and policy failures. Residents struggle with poverty-related challenges which impact families, housing, employment, education, and health. Economic difficulties are significant, with many struggling with rising living costs and low incomes. The community also deals with social stigma, which affects wellbeing and self-worth.
However, we have witnessed the potential of Norlane firsthand.
The community of Norlane is known for its strong social cohesion and unity. Residents take pride in their ability to look out for one another, fostering a supportive and inclusive environment. Many actively participate in voluntary activities, care for each other, and show a strong sense of responsibility toward maintaining their environment and liveable conditions.
For many years in Norlane, a dedicated group of local residents have intentionally sought to build on these strengths and to develop relationships, provide hospitality and cultivate community with their neighbours. Over time, this work has taken various forms and expressions but has consistently emphasised the transformative power of relationships and the strengths inherent in local neighbourhoods.
Initially, this effort was conducted under the banner of Urban Seed, followed by Norlane Community Initiatives, and now called The Good Neighbourhood Project.
We believe that when we come together to eat, work, learn, celebrate, share, and get to know each other, incredible things can happen. Friendships are formed, stories are shared, problems are addressed, and opportunities are created. With this belief, our team is dedicated to investing in and championing the strengths of our community. From food security to community building, education, and placemaking, we believe that local transformation is most effective when it actively involves the people who live here.
